Do you want to bring countless new visitors to your website?
On-page SEO might be your call.
On-page SEO is the procedure to optimize your content and website for users and search engines. You work on your website’s various front-end and back-end components. You rank on Google with the right on-page strategies.
The main important components of On-page SEO are optimizing for search intent, internal links, title tags, and URLs.
On-page SEO means the following-
- Site Content
- Keywords
- Title tags
- Meta Descriptions
- Headers
- URLs
- Internal & External Linking
- Images
- User Engagement
- Page Speed
- Featured Snippets
- Schema Markup
Key Importance of On-Page
Before serving a web page to a user, Google or any other search engine verifies if it matches the user’s search intent by using on-page SEO elements and keywords. In simple words, on-page SEO tells everything about your website to Google and the fact that how you would provide value to the visitors. Here, you must emphasize your attention towards the word ‘optimize.’
On-page comes into the picture when you want to optimize your website for Google and other search engines to attract new traffic and rank higher. It is beyond just creating and publishing your website. It is like your child’s upbringing. You need to give complete attention and build a relationship with it. It is called on-page because the changes are visible to the visitors as well. On the other hand, amendments made in technical SEO and off-page SEO are not visible.
How to Get the Best On-Page Results
Add Keyword in the URL:
You must first learn how to write SEO-friendly URLs. Yes, you read that right. The URLs are also to be written in an SEO-friendly way. It is one of the easiest and most beneficial tricks to let Google know what kind of content is there on the page.
What you need to do is just remove unnecessary words from the URL and use only one to two keywords in the URL. Also, if possible, use HTTPS as search engines now use that as a positive factor to rank a web page. So, just add your targeted keyword in the URL and make your work simpler.
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Optimize your Page Title:
To develop an effective page title, follow some simple instructions such as
- Not stuffing it with keywords, otherwise, it will create problems in ranking.
- Refrain from using all caps in the title as it confuses the reader and makes it hard to read.
- Make sure you give it a try at least to include your brand in the title. Sometimes it is not possible as per the topic, but mostly it is.
- Your page title should be under 60 characters because this limit ensures it’s displayed correctly. There is no exact character limit for Google. 60 characters are said because a title under the character limit won’t be cut off in the search results.
- Be descriptive means don’t be generic or vague in your page title.
- Make sure you don’t clickbait means you need to align your title with the content.
Use Headers:
Using header tags makes content more search engine-friendly and scannable. Make sure you incorporate keywords in the header in a natural way. Add your most significant keywords in your <h1> and <h2> headers. Also, you can use different keywords in the page title, so that, you can target several keywords. If you need any kind of assistance in using headers and the appropriate usages of keywords then you can knock on the doors of on page SEO service providers. They have experts in the field who are
Use Graphics, Images and Other Visuals:
It wouldn’t be wrong to say that there are more skimmers than readers. Nobody wants to invest their whole attention and time in reading an entire write-up. So, they choose just to skim through it and visuals can make a difference in that. Incorporating images, graphics, and other visuals can attract your visitors and make them stay there for a longer time. In exceptional cases, they can make them shift from skimming your write-up to reading it actually.
Here, make your visuals SEO-friendly. Also, you use descriptive filenames and make them appropriately compressed for faster loading times. Provide informative alt tags to the images, as it increases the visibility of the web pages and enhances the user experience.
Write a compelling meta description:
Meta descriptions are a very interesting aspect of On-Page SEO. Though it is not a Google ranking factor it can bring more traffic and clicks. Google uses meta description as a description snippet in the search results. There are a few tips which when followed can make a huge difference.
- Keep your meta description under 160 characters.
- Include your keyword in the meta description.
- Write what the searchers want, which means you must match the search intent in the meta description.
- Add the extra information that you couldn’t fit in the title tag. It will give more clarity to the reader before they actually land on the web page.
- Address the searchers directly. Use an active voice for the same.
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Add internal links:
To add internal links to your content, keep in mind the following points-
- Identify the target page on your website that you want to link to. Make sure the page is contextually relevant. It will help to put additional value to the current content.
- Put the links strategically throughout the page, it will add value to the user experience.
- Avoid spamming by not adding excessive linking
- Determine the clickable text that is required for the internal link. Make sure the clickable anchor text is relevant and descriptive.
Add external links:
Along with internal links, external links are equally important in On-Page SEO strategies. Make sure you link to trustworthy and credible websites. It is a way to show credibility to your visitors as well as Google.
Optimize for Conversions:
Every single page of your website represents a conversion opportunity. So, you must include a minimum of one call-to-action. You can use multiple CTAs as well. Also, you need to make sure that your website should have a mix of CTAs. You can learn how to optimize your website most effectively by opting for on page SEO services. You can drop off all your worries and utilize your time on other important business aspects and let digital marketing experts handle conversions for you. It will not only give you space and time but you can also put your attention towards other business factors.
Focus on What Your Content Should Include:
Demonstrate experience or expertise in the topic of your content rather than just giving information to your readers. When we give them experience, they are more likely to connect with the text. They feel the words rather than just reading them. They can find hundreds of other sources for information but not all of them are written with experience. So, sharing one’s own experience adds a lot of value. You can try this and also opt for content writing services and hire proficient and professional experts to write amazing and conversion-oriented content for you.
Wrapping Up
SEO is a very interesting journey that needs patience and effort. You just can’t turn up one day waiting for results. It requires persistence and proper in-depth knowledge of every aspect of it. So, we hope that we have given you important pointers on On-Page SEO that will help you scale your website and change the game for you.
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