What is Google Keyword Planner?
Earlier known as Google Keyword Tool, Google Keyword Planner is a keyword planning tool by Google where advertisers work on Google-suggested phrase terms as the foundation. This tool helps to find relevant keywords so that the content reaches the right audience.
Also, it gives search volumes and cost estimation. This magic tool provides Google keyword ideas and generates traffic, massively increasing organic traffic and improving PPC campaigns. You can use the tool for free if you have a Google Ads account. Its easy accessibility makes it easy to compile the list of effective keywords from Google keyword search volume.
In this blog, you will learn the end-to-end process of using Google Keyword Tool from scratch.
Easy Guide to Use It
How to Access It:
You need to have a Google Ads account to use Google Keyword Planner for free. If you don’t have that account, there is nothing to worry about. It can be set up within a few minutes. The account can be used to at least set up a Google Ads campaign.
Create a Google Ads Account.
Log in to the account.
Click on the “Tools” menu.
Choose “Keyword Planner.”
There are three different tools within it:
- Get Search Volume & Forecasts
- Discover New Keywords
The first two tools help to generate thousands of potential keywords. You can find several keyword bidding features that are beyond to be used for finding keywords for SEO. So, it is important to understand how to effectively use the tool for finding keywords for SEO.
Choosing the Tool:
To create a massive list of keywords, use the following tools-
Discover New Keywords:
In the field “Enter products or services closely related to your business,” mention the respective products and services. Be careful and strategic about filling it because the value you get from it is largely based on what you enter here. This tool is ideal for the initial stage of the business. You can find new ideas and keywords. It gives two options of using the tool “Start with Keywords” or “Start with a Website.”
“Start with Keywords”: These phrases or words describe your business, to say, “gym” or “food.” Through this option, you can have an access to Google’s internal keywords database for different niches. For the best results, enter multiple keywords by putting a comma after each keyword. Press Enter.
“Start with a Website”: This is primarily for AdWords users and it can be used for finding a few solid keywords. Click on Get Results after entering your information into one or all three fields. After doing so, the Keywords Results Page will appear. It can be an expansive approach if you need to work on a PPC campaign to boost your traffic. Producing campaigns using a Google SEO planner is again a very expansive approach. The “Start with Website” tool helps to find the best low-search volume Google AdWords options. You can find a high-ranking URL from a competitor online such as a homepage, product, article, etc.
Get Search Volume & Forecasts for Your Keywords:
When there is a long list of keywords and their search volume is to be checked, then this feature is the most appropriate. Copy and paste a list of keywords into the search field. Click on Get Started.
When you use the “Find new keywords” tool, see the same page. With this tool, you only get data on the keywords and Google will predict the number of impressions and clicks that you receive through those keywords.
So, you end up reaching the same place i.e. The Keywords Result Page.
Filter and Sort the Results:
You have got now a huge list of keywords and it is time to filter those keywords. There are four targeting options given at the top of the page: Locations, Language, Search Networks, and Date Range.
There are several features available such as Keyword Text, Competition, Exclude Keywords in My Account, Exclude Adult Ideas, and many more. Also, you can find out average monthly searches and find keywords with lots of search volume. Filter out the keywords that don’t see many searches. You can also filter out the competition, “Low”, “Medium” or “High” competition. It is important to keep in mind that Google Keyword Planner is designed for Google Ads and not for search engine optimization purposes.
Option to “Add Filter”
You can get all the important and required keywords and can add and exclude more keywords as per your AdWords campaign. You can also filter average monthly searches or AdWords competition. Thus, with the help of the Broaden Your Search feature, you can easily add relevant keywords.
Making Connection of Google AdWords Account to Google Search Console Account
By doing so, you get access to two very useful filters: Organic Impression Share as well as Organic Average Position. The first helps to understand the number of times your website appears organically on natural searches for the required keywords. The latter tool assists in understanding the keyword rank in searches. If you need any help with these tools, you can hire a professional SEO company in USA.
Making The Right Keyword Choice
The main purpose of using keywords and finding relevant keyword-finding tools is to improve your website and SERP. There are a few practices that can be used when it comes to using SEO Keyword Planner.
Understand Keywords First:
You would get a plethora of keywords through a tool but you need to ensure that you have researched two important aspects:
- What type of content appears on the SERP
- What are your requirements for reaching that?
A mixture of High and Low Search Volume:
To rank high on Google, choosing the right keywords is crucial. But an important thing is that keywords with high search volume take longer to rank for, so, it should be balanced. So, your keyword list should be a blend of low and high-search volume keywords. Incorporate both low and high-search volume keywords as it would potentially achieve quicker results with less competitive keywords. You can see SEO benefits sooner while working towards getting higher ranks for more competitive keywords in the long term.
Don’t overlook keywords with low search volume:
Low-volume keywords are important and relevant for your website. It is because these keywords can help you target a specific audience and then make it easy for you to create compelling content for different platforms. Organic traffic is a part of your overall web traffic; hence, you can utilize these keywords to improve your overall strategy.
Narrowing Down the Options:
Based on Search Volume, Organic SEO Competition, and Commercial Intent reduce the available keyword choices. Also, use “Search with a Website” tips to find the right keywords for you. Depending entirely on Google Ads Search volume is not the right decision to make.
Want to find the exact keyword impression using search volume on Google?
It can be best done by selecting a keyword, then clicking on “Add to Plan” and visiting “Plan Overview.” It will allow you to analyze the number of monthly impressions.
Using the Keyword and Google Keyword Planner Search Volume Tools
To enhance your PPC campaigns, you can use search volume index tools and Google’s Keyword Planner. These tools help get useful insights into the search query volumes, hence you can understand the requirements of your target audience. Google Trends can make it easy for you to identify and capitalize on emerging opportunities by analyzing search volume trends with time.
Get the Exact Search Volume in Keyword Planner
Now, you have used Google’s keyword tool and carried out your Google Ads keyword research. To know the exact search volume, you need to be clear on your budget. Choose Exact match and Broad match or Phrase match. It will help you get the search volume information. Broad match can be a good way out because it is sufficient in many cases.
- Choosing Match Type: Select Exact Match, Broad Match or Phrase Match.
- Add Keywords: Enter the keywords into the search engine keyword generator.
- View Forecast: Click on “Add Keywords,” and then “View Forecast.” Enter CPC to get an estimate of clicks or traffic as per your budget. You can also get valuable insights as it gives Impressions data.
Cost of A Keyword
In order to check the cost-per-click for keywords, using the Google Keyword Planner tool helps. It is because of the availability of the feature of cost-per-click for each keyword. It is a significant insight to get because it adds value to a visitor and how much traffic it brings from the specific keyword.
Conclusion
Google Keyword Planner is a very comprehensive tool. The tool helps to get an enhanced list of relevant keywords. There are lots of features of the tool that make working on Google Ads easy and convenient. You can explore the tool and share your valuable experience in the comment section.
