What are the characteristics of a winning project? Definitely, there may be a bit of luck, but in principle, there are some peculiarities that we can define as basic for every type of activity, online and offline, such as the right combination of strategy, planning, and intuition and, above all, work! Even in the SEO field, you cannot improvise because the optimization of the various aspects of a site is something that develops over time, in close support with the development team or with those who actually implement the changes necessary to make a shift into high gear at the site.

Steps to create an effective SEO Strategy

1. Start with conducting an SEO Audit

Before your company develops a search engine optimization plan, evaluate your strategy and current status with help of DIGITAL BRAINS TECH DRIVING. Even without an SEO strategy, conducting audits is important because it provides a performance foundation for your team and business.

You can modify your site in a number of ways, including:

Internal Audit: Internal audits can save your business money upfront, but they’re not always the best solution. Even with a broad SEO background, conducting an internal audit can overlook the seemingly but imperfect characteristics of your site. This is because we, like all other team members, check the page every day. Therefore, it is helpful to have a third party perspective.

External Professional SEO audit service: Businesses can also invest in professional SEO audit services, which are generally the most valuable. Professional auditing gives your business instant access to SEO professionals. They evaluate your site, find problems, and edit a list of tips that can be exchanged. In some cases, the auditing firm may include services to make these changes to your site. For SEO plans, expert reviews provide a solid foundation for your SEO strategy. We asked experienced experts to take a closer look at the site and provide the team with information on where they can improve.

Regardless of how you review your site, the SEO review should ensure that:

  • On-page optimization: On-page optimization includes everything on your site, including internal link structure, image optimization, and page content. Implementing this process internally requires technical and non-technical SEO knowledge.
  • Off-page optimization: Off-page optimization includes off-site online presence. The number and quality of linking sites, i.e., your backlink profile, is an important part of off-page optimization.

If you are checking your site internally or using an SEO review tool, organize your results in a divisible ranking. This way, you can always access information and share it with your team members.

2. Examine your target audience

SEO strategy development comes out of your site. Businesses often start optimizing their sites for search engines, such as creating and publishing blog posts, but they often miss the important step of target audience analysis.

As you begin your research, you will focus on answering these questions:

  • Who in the industry do you trust when my audience is looking for an answer?
  • Where does my audience go, or what platform do they use to find the answer?
  • What questions does my audience ask about our industry, products, or services?
  • What is viewers’ concern for products and services in my industry?

With a deeper insight into who your audience is and what your audience wants, your business can build a competitive strategic SEO plan. For example, you can find research and keywords that are important to your viewer, talk to them, and write content that grabs your attention.

3. Publish the best possible content

Content is king; this is the basic rule. The best way to get the advantage of search engines and good inbound links, with relative ranking on Google, is to write really good texts. But I’ll tell you more: the perspective has changed.

Before the story was that of publishing text, the added value to communicate the presence of quality to Google. The crawler reads the text and makes a decision regarding your SEO schedule, but this is no longer the case: your goal is not to bloat the text pages but to give people what they need.

And you have to do it in the best possible way, eliminating redundancies and drying the pages of what can be unnecessary text. Indeed, working in order to satisfy the questions in the best possible way: perhaps through videos, images, and graphics. To be first on search engines, it is not enough to repeat the keyword, work with synonyms or write. Get out of the way that tends to simplify SEO strategy.

4. Knowing how to choose the right keywords to monitor

Only by studying and analyzing a project from a global point of view and, in greater depth, in every detail and specific point, can we really get the “picture of the situation.” For example, it is essential to monitor the keywords for which we are generally positioned, but simultaneously we cannot overlook the importance of specifically focusing on a specific group of keywords that are most strategic and useful for our website and segment of business in which we operate.

5. A compass for SEO activities

On the contrary, effectively inserting a site in the project area offers many advantages: the Pages section represents an important compass for SEO operations, to decide which optimizations to do and which are the potential developments for the growth of our site, while with the “Quarterly Plan” function you can draw up the priorities for the following months of work, or the SEO Audit section makes us perform a site screening and indicates over time which aspects can be improved.

6. Make the most of the tools.

Other useful tools should not be underestimated, and in particular, ” Plan Changes ” with which to create a virtual copy of a page before intervening with changes of any kind: by comparing the data before and after the changes, we can see if Google has already in the short term rewarded or not for the work carried out, and possibly it is possible to recover the previous version in the event of deterioration.

7. Analyze the competitors and optimize the strategy

Most of all, however, the real strength of a good SEO project area is the overview that allows you to obtain overtime, both on our project and – no less decisive for the performance – on the front of competitor analysis and their performance, to discover placements, improvements and any link building campaigns implemented, understand their strategy and view the investments in keywords made by the opponents, in order to be able to roll up our sleeves and put together a valid and performing response.

8. Improve your SEO planning

Are the steps to place the site just these? No, here you will find a minimal guide to what the SEO rules are. In fact, we would call them generic good habits. If you want to improve SEO planning, you have to work specifically, contextualizing the project and aiming for linear actions with your business.

Always remember that this matter is a means, not the end: you have to earn more, not just position.


Optimizing your search site is not easy. It requires ongoing maintenance and a competitive strategy (especially if your direct competitor initiates an SEO plan). That’s why many companies are investing in SEO services. If you’re looking for an experienced partner to help you develop, launch and manage your SEO strategy, Digital Brains Tech can help. In addition to customized SEO plans and advanced technology, DIGITAL BRAINS TECH DRIVING experienced SEO specialists have helped clients earn over 4.6 million leads and $ 1.5 billion in revenue.