SEO audit is a comprehensive study to determine a website’s current performance and position over search engines. It is used to know the improvement areas in the website and to know how friendly it is over different search engines. Conducting an SEO audit will help you know how you can enhance the online visibility of your site.
Dependable SEO audit services help a website boost its organic traffic, get better search engine rankings, and drive more sales and leads. It helps in identifying the issues with the performance of a website and making improvements accordingly. It helps a business stay competitive against its competitors by devising the right plan and strategies.
Here in this blog post, we will look into SEO audits in detail and also try to get some detailed information on their types, tools, and benefits.
What is an SEO audit?
An SEO audit is a process that is carried out as a part of SEO audit services to identify the improvement areas in the website and know its current optimization status. This is the first step that is carried out to optimize a website for enhanced online visibility for search engines. An SEO audit covers various areas like backlink profiles, user experience, and indexing. It carries out technical analysis and evaluation of off-page and on-page optimization.
Types of SEO audit
An SEO audit covers different aspects of a website’s performance considering the SEO perspective. This is done by following different methods or say types of audits.
Different types of SEO audits you can consider for your site are:
Technical SEO Audit
It will look into the technical aspects of a website and analyze factors that can affect the SERP rankings.
- Website architecture
- Site speed
- Indexing
- Crawlability
- Sitemap
- Schema markup
- URL structure
- Redirects
SEO Content Audit
- Keyword Research
- Content Relevance
- Readability
- User Engagement
Check the relevance and quality of the content on a website and optimize it for users and search engines.
Website Audit
- On-Page SEO
- Off-Page SEO
- User Experience
- Website Design
- Content Strategy
- Social Media Integration
- Analytics Tracking
It is about carrying out a comprehensive analysis of the website’s performance including the design, content, and technical aspects. Here improvement areas are identified and worked on.
Benefits of SEO audit for a site
When you go for the best digital marketing company, you can be sure that they will be conducting an SEO audit before everything else. Conducting such an audit offers some key benefits:
Improved Visibility of the Website
With SEO audit services it becomes possible to enhance the visibility of your website for your target audience by identifying the areas which need to be better optimized. You will be able to boost conversions and drive more visitors by enhancing the search engine rankings of the site. However, before everything, it is important to know how to perform an SEO audit in 8 steps for better results.
Identifying Technical Issues
Carrying out an in-depth SEO audit will help in identifying website performance issues like duplicate content, broken links, or issues with mobile performance. Based on that, actions can be taken to make improvements.
Identifying issues with the HTML code of the website is another technical issue that can be found with SEO audits. Such an issue can stop the search engine crawlers from indexing the pages of a website properly, leading to ranking issues. With an SEO audit, such technical issues can be identified and rectified quickly thereby improving the performance and visibility of the website on search results.
Enhanced User Experience
You will be able to enhance the overall usability of your site efficiently and quickly by analyzing it in terms of mobile-friendliness, page speed, and navigation. During the SEO audit, the entire user journey is considered and evaluated based on how quickly and easily users can get what they want. The layout and design of the website are also considered, and the website is provided with recommendations to make changes that will ensure users will stay on the site for a longer time.
Optimizing Factors of On-Page SEO
SEO audits consider all the aspects of a website structure and ensure to optimize everything related to on-page SEO factors. It is important to examine H1 tags, keywords, meta descriptions, and title tags in detail to ensure all meet the best practices set for SEO.
It will also look into the quality and relevancy of content during the audit and check for any thin or duplicate content that might be negatively affecting the SEO rankings. It will become possible to drive more traffic and improve the relevance of your website for search engines by optimizing such on-page factors. It is important to know how to do content audit for your website to gain much from on-page SEO factors.
Competitive Analysis
You can compare the performance of your website against others in the same niche by carrying out a detailed competitive analysis. This step includes comparing the search engine rankings of your site and comparing it with the same kind of niche sites. This will help you know the phrases and keywords that are performing better than yours in the market.
Tools for conducting an SEO audit
There are a few tools that you can use for conducting SEO audit services and they are:
Ahrefs
Ahrefs is an analysis tool used for complete site analysis, and to check the site and look for technical SEO and on-page issues. The tool is easy to use and is used by many SEO agencies due to the outstanding capabilities and high quality it offers.
Moz
Moz is a tool for SEO that comes with a range of features that help marketers and businesses enhance their online presence. It comes with a range of SEO audit tools for backlink analysis, keyword research, and on-page optimization.
SEMrush
SEMrush is a software solution that is used by the best digital marketing company and businesses to improve their online visibility in terms of SEO. It helps businesses and marketers track rankings, research keywords, identify improvement areas, and track rankings.
Google Tools
Apart from the above-mentioned tools, Google also offers a few tools that can be used for SEO audit purposes. They can be used to identify the issues that stop a website from achieving its goals. Some of such tools are:
- Google Search Console
Google Search Console is a free tool that can be used to monitor the online presence of a site. It can be used to ensure all your pages are indexed and also to look for any technical issues. You can also use the tool to get alerts in case of any indexing issues or when any spam is detected.
- Google Analytics
You can check web traffic and other related information using this tool. It can help you know about any performance issues faced by the site during SEO audit services. It also helps you know about the device type and location of the website’s visitors which can be used by the team to enhance user experience.
- Google Mobile-Friendly Tool
This tool will let you know whether your device is compatible with mobile devices or not. The tool becomes important at this time where more people are connected with the business over mobile devices. The tool will save you from losing any potential customers that would have otherwise happened due to inaccessibility to mobile devices.
- Google Trends
Google Trends provides marketers with the most searched terms on Google. This will provide you with the insights to know the keywords that are popular in the market by considering your niche.
- Google PageSpeed Insights
This SEO audit tool will let you measure the speed of a site. It also provides recommendations for improving the loading speed of a site. As your rankings can be impacted by page speed, it is important to consider it in your SEO strategy. You can hire professional SEO expert in USA to leverage this tool fully.
- Google Rich Results Test
Finally, we have the Google Rich Results Test tool. This helps marketers to know whether their pages are eligible for any kind of key SERP features. This will let you know how well the pages on your site are optimized in terms of SEO and make changes to your efforts accordingly.
Conclusion
Conducting an SEO audit is important to help a website rank better on search engines and boost performance. It will become possible for your SEO team to come up with a comprehensive SEO strategy by optimizing the website for search engines, looking for improvement areas, and analyzing its structure. This will help in enhancing the online presence of the site while driving in traffic.
FAQs
What is the advantage of an SEO audit?
- SEO audit helps in making improvements to the performance of the website as well as search engine rankings by identifying the problem areas.
Who should be conducting SEO audit services?
- You should go for the best digital marketing company to conduct SEO audits for your website.
How much time is required to complete an SEO audit?
- The time required to carry out an SEO audit depends on the complexity of the website and its size.