Whether you are planning to launch a new website or need to run traffic to your page or videos, you need to find the best ways to do it. In short, you need to find ways to increase website visitors.
It is a fact that people can arrive at your website from a number of sources, however, what matters the most is what they do afterward. Here in this post, we will see different traffic sources and see how each one of them benefits the business.
Different traffic sources in Google Analytics
To understand the different traffic sources that you are getting on your site, you need to first log into your Google Analytics and from there go to Acquisition and then to Overview. Here you will be able to get an idea of the visitors who reached your site.
To begin with, you will be able to see a pie chart. Viewing the chart will help you understand from where you are getting the large section of your traffic. You can invest a good chunk of your marketing budget in this channel. Again, it is important to understand that when it comes to traffic sources, you need to focus more on quality than on quantity. Understand that the most valuable traffic sources for your website are the ones that can help you convert more visitors. For each business this can vary, still, some channels have the tendency to attract more qualified visitors than others.
Organic Search
Organic search traffic is considered the one that you get when visitors come to your website from organic results. This includes clicking on the Google search results except for PPC ads. This means the user went to the search engine and typed for a particular word or phrase over there and got the result with one of your pages.
If your company has invested in SEO or Search Engine Optimization as a part of your marketing strategies, then you can expect a huge chunk of your traffic coming to your site from organic traffic. If it happens then it means that you are doing well over the search rankings and your website has managed to rank for some good keywords. Search engine users are able to see your website pages over the results and they are clicking on it. There are many ways to increase organic traffic and having an idea of them can help you with better results.
Referral
Referral traffic is the one where visitors reach on your website after they clicked on a particular link on another site. In case your business was mentioned on a popular blog and the author managed to include the link to your site on the blog then there are chances that your site ends up getting some referral visitors. In this kind of traffic, the results can be better if the referring domain has high authority.
Direct Traffic
When people come to your site directly by typing the URL into their browsers then it is called direct traffic. In most cases, such users have already visited your site in the past and can be back here to continue doing business with you.
Social Media Traffic
When users click on links over social media platforms like Twitter or Facebook then it is included as social media traffic. Your website will get a considerable amount of traffic if you are using social media in your marketing strategy. You can strengthen your social media traffic by investing in the best SEO services provider company in USA.
Which are the best Sources of Traffic?
If you have the practice of sending newsletters or other emails to your target audience, then chances are there that you may get decent email traffic. You can manage to get a considerable amount of such traffic by running different email marketing campaigns.
Guest Post and Outreach
Guest posting is another effective traffic source you can consider for your business. It requires a lot of work from marketers but when done right, it helps in creating high authority and build stronger relationships. Apart from pitching blog owners and getting blogs featured on their sites, marketers can also go for an outreach strategy. Here marketers need to work on ways to add value to blogs written by someone else.
It is a win-win situation for both parties and marketers can focus on working on blogs that relate to their brand or product. The best SEO link building services in the market focus on investing time and effort on such guest post and outreach services.
Discussion Boards and Forums
It is one of the best traffic sources you can have for your website or product or brand. There are forums where people discuss certain topics of interest. You can use such discussion forums to build authority by helping people with your opinions. To make the best use of such platforms, you need to look for ideal forums by using Google Advanced Queries and creating your account. You should include a bio in there, connect with other social profiles, and make it attractive. It has been noted that people connect with personal accounts better than company accounts. So, adding a personal touch is recommended.
Once you have your account registered, it is time to introduce yourself and start participating on threads and helping out people. Try giving detailed information to the readers by don’t make the mistake of dragging people to your site.
Blog Comments
This is a powerful way of getting traffic to your site. However, many SEO marketers end up bombarding blog posts with comments only to the wrath of Google. So, it is recommended to make realistic comments over the post and only submit your comments on posts that are relevant to your niche. Instead of going for an automated comment, you should add something that is valuable and respects the author and their readers.
There are some tools that you can use to find relevant blogs related to your niche. You can also follow influential people and leave your comments on their blogs. Always try to be helpful instead of prioritizing your selling instinct.
For any company, the best traffic sources are the ones that bring in more visitors to your site. Based on each business, the sources can vary too. Businesses can manage to get Google traffic with a successful digital marketing strategy to their website from different sources. The most sought-after option is to get organic search traffic that brings in visitors to your services or products while searching for information on them.
Start Leveraging your Traffic in Favour of your Business
At Digital Brains Tech we have worked with many clients over different industry verticals and helped them attract traffic from different sources. We understand that if bringing traffic is one thing then the second is to convert them into customers. We design and implement our digital marketing activities in a way that helps our clients with enhanced traffic and higher conversions. So, if you too are looking to invest in the right online marketing strategy, get in touch with our team to get started.
Read more: Gain More Google Traffic With A Successful Digital Marketing Strategy
