Have you ever seen your site’s ranking falling down out of nowhere? You can thank Google search algorithm updates for that.
Such updates are the adjustments introduced to change the way Google algorithms prioritize content. Google introduces improved and enhanced technology every time in the form of search algorithms, hence, they are called Google algorithms updates. These updates process the data and deliver the best search results. The purpose is to better understand the page quality and relevance of the entire site. Now, all the recent Google algorithm updates are done specifically in Machine Learning to incorporate technological advancements. Majorly, the updates are not just changes to the algorithms, but they are recalibrating and testing of machine learning.
The main reason behind taking the place of these Google Algorithms is to satisfy users. Yes, you got it right. The main entity for this giant search engine is users, so it needs to serve the best results to them. For that, Google considers many factors and tweaks Google Algorithms to improve the search engine results page results.
There have been various Google algorithm updates that create frustrations for digital marketers and businesses. The changes can cause a huge transformation on the parameters of a website’s ranking on SERP.
Frequency and Importance of Google Algorithm Updates
Why is it important to keep track of Google algorithm updates? It is a very important and must-asked question when it comes to keeping a check on the same. Moreover, finding the frequency of updates is another big question. The experts say that Google changes its search algorithm hundreds of times each year. That comes out to be once or twice in a single day. You don’t need to worry about the frequency because these are very small changes that don’t make any huge changes in the SEO landscape. Most of them go completely unnoticed. The bigger ones are announced and new guidelines are given. The well-known updates are Panda, Penguin, RankBrain, etc. Yes, they have impacted the SEO history to a great extent.
Keeping an eye on the never-ending changes is a must to achieve success in this highly competitive world. It is because SEO and rankings depend on these algorithms’ updates. They are the parameters for judging the quality of content and the website. The business owners, marketers and bloggers must understand the algorithms and create content as per the new rules released by Google. This is the main reason why an SEO executive’s job is never done. Google never sticks to one update; it keeps on surprising us with a new update. It means that you can’t just sit back and relax after ranking your website once on SERPs. You have to maintain it. High quality backlink service providers will help you to sustain your tasks for the development of a strong online presence.
Google updates are done to reward websites that provide relevant information to users. There is no intention of punishing any website by changes in the search algorithms. Google only wants to provide the best and the most appropriate answers to its users as well as weed out websites that use black hat SEO techniques. You need to take very good care of your digital livelihood amidst the high-end updates. So, it is necessary to be aware of the major changes and keep track of all of them. However it is important to note that keeping track of minor changes is unnecessary.
What is Affected By Algorithm Updates
- Organic search traffic
- Search ranking
- Search Visibility
- Conversions
- ROI
- Revenue
What to Do About The March 2024 Core Update?
On 5th March, Google released its latest update. Spam updates, link spam updates and reviews updates are included in it. The following are the key features of the March 2024 Google Core Update:
1. What’s Changing?
Google is improving how it ranks search results to highlight high-quality and original content.
2. What’s the Goal?
To make search results better by focusing on helpful and unique content while pushing down unhelpful and repetitive sites.
3. What Will It Do?
It will slowly affect search rankings over the next month.
4. What Should You Do?
Focus on creating content that is valuable and user-friendly.
5. Purpose?
This update is part of Google’s efforts to connect users with the best and most relevant information.
If you want to stay ahead of the competition, then you need to focus on an SEO strategy. For that, you can hire the best digital marketers and drop off your worries. So, the best SEO agency in USA, for example, Digital Brains Tech, constantly monitors, tests and evaluates to keep ahead of the game.
Advanced SEO Strategies for Google Updates:
If we talk about what next is to be done to improve and maintain after Google rolls out its March 2024 core and spam updates, take a look-
Humanize Your Content: Though you use Artificial Intelligence tools to create content, you must ensure your content is human-edited. Also, you need to tailor your content as per your audience’s needs and avoid complete reliance on artificial intelligence.
Update Old Content: It has been important to again pay attention to already published content for a long time. Now, with the March core update announcement, review and update your existing content. It would help to maintain its relevance and accuracy as per the changing times. Thus, improving the site’s authority and rankings.
Focus on EEAT: Emphasize Expertise, Authoritativeness, Trustworthiness, and Experience- it is key to high-quality content. It impacts how Google ranks your website because it meets Google’s quality standards. It is crucial for maintaining online credibility as it involves creating user-focused content and using credible sources. Yes, it requires high standards to maintain EEAT on your website but with continuous efforts and persistence, you can achieve it. It helps to create a winning SEO strategy for a higher ranking.
Build Quality Backlinks: Moreover, EEAT also helps you to focus on building authoritative backlinks. You can ask for the best high-quality backlinks service from Digital Brains Tech. The company hosts the best SEO professionals who build high-quality links to get an enhanced online presence. They create user-focused content and ensure author transparency and create engagement using user-generated content. Hence, in this way, you can boost your traffic. To give your best shot, why it is important to keep track of Google algorithm updates?
Enhance with Multimedia: Humans are visual-oriented beings. So, don’t forget to beautify your content with original images, and videos. It will improve user engagement. Use amazing images, videos and other visuals to convey ideas in high-quality online content. We use five critical senses to get through our daily lives and tend to rely more on visual-rich media. It is because they communicate ideas faster and easier.
Monitor Search Console: Regularly check your site’s performance insights such as search queries, impressions, click-through rates and potential issues.
How to Track Google Algorithm Updates
Speak Google: Google updates its algorithms so that it can provide the best results to its users. You need to understand key elements to achieve high rankings:
- Design of a website to offer an excellent user experience
- Write high-quality relevant and unique content for SEO optimization
- Authoritative backlinks can be gained from other credible websites
- Pick websites that provide comprehensive and accurate answers
Acute Watch on Search Ranking: Regularly check your website’s traffic in your analytics platform as well as search rankings. It will help you to target keywords and see the changes in the results.
Set up Google Alerts: It is one of the easiest ways to identify an algorithm shift and customize frequency, phrase, topic, source and quality.
Utilize Tools to Track Updates: There are several tools such as Algoroo, MozCast, SEMrush Sensor, CognitiveSEO Signals, Accuranker. These will help you to monitor changes.
How to Handle Confirmed Google Updates
Firstly, you need to assess the impact of Google algorithm updates on your website. It will help you to recover from update ranking changes. You should understand how Google views your website and what meaning it understands from your keywords. So, the check is to be done on the authority and create detailed content about the new topic with your existing business and content.
For some reason, Google might stop giving value to your content. Your content might no longer be matching with what Google thinks users are looking for. So, you must find the mismatch, for that, you need to analyze the search results figure out the reason and create content accordingly. Develop content that not only meets the changed needs but do it in a more distinctive and effective way. Hence, it makes it easy to create a winning SEO strategy for higher ranking.
How to Prepare Your Website for Future Updates
Fluctuations in ranking are normal in this competitive era. So, the best way is to prepare for these changes in advance and focus on creating high-quality content. Tailor your content as per the audience’s needs and demands. Hence, concentrating on giving an excellent user experience is the catch.
Read Also Latest Google Core Update of 2023: Essential Insights and Takeaways