You might have seen a lot of websites on web browsers, but have you ever noticed that some of them rank higher than others? There can be various factors, but link building is one of them. To get noticed on Google and to rank better on it, you need to build backlinks or say, carry out link building from authority sites.
Backlinks for a website are all about getting a link from another website or linking your website to others who are trustworthy and have high authority. Backlinks help search engines like Google and Bing sweep the internet, discover content, and index it. Now, there are more than 12 different types of backlinks. These backlinks are categorized into two groups – high and low-quality links.
With the evolution of search engines and web surfing, link quality is prioritized more than link quantity. Web pages with better link quality will have higher rank than the ones with poor link quality. You should go for outreach link building services for better link quality and cost-cutting. Even SEO experts say high authority backlinks are very powerful in ranking. But, what is a high authority backlinks?
What is a High Authority Backlink?
A high authority backlink means referral links from sites that have a high domain rating of more than 70. A site with such high ratings shows that they have a large array of credible links pointing to them, and they have a long history in a particular field. Backlinks from such authorities influence your search engine ranking positively.
High authority backlinks to search engine algorithms are what your family doctor is to you. They are also considered highly resourceful leaders because of the value of their backlinks. A high authority backlink has more voting power than regular ones. To get such backlinks, you need to focus on quality content writing services.
How to Get High-Quality Backlinks?

The demand more than the supply has made it a tough job for millions of websites that seek recognition. All of these websites compete for the backlinks from the top 1% of Alexa rank. Getting high domain authority (DA) backlinks from these 1% enhances SEO performance. It would help if you focused on industry-related backlinks by focusing on techniques of white hat link building for SEO positioning to get the best results.
Here’s how you can get your ranking high:
Use Statistics to Build Backlinks
According to online resources, about 74% of readers find a blog or article more trustworthy when authors use statistical data in it. Authors use this data to back up their content. Always opt for original data from popular sites like Statista, Knoema, or Similar Web. The data from these sites are also free of cost.
High-quality content has videos and infographics. Including infographics in your pages can boost their backlinks by up to 178%, while videos also get up to 55% increase in backlinks. Use tools like BuzzSumo and Mention.com to find out your brand mentions on other pages and ask them if they can add your brand link.
Detect Broken Links

Broken links are the worst part of a page, and they can easily take your rank down. However, if you do it right, you can build backlinks from it. Broken links are dead links that take us to “error 404 not found” pages instead of the desired results. Use these links and replace them with 404 pages to build backlinks.
The Internet is full of such broken links. Use tools such as Ahrefs, Deadlink Checker, and SEMRush to find all the dead links. These tools help you search through dead pages where you can add your content. Once you find all these pages, get in touch with domain admins and pitch your content related to them.
PR Outreach Campaigns
One of the costly but worthwhile strategies for building a high authority backlink is PR Outreach campaigns. This strategy is also very laborious, but it guarantees your success with high public attention to your website. If you manage to produce unique content, you will get influential individuals’ attention, it will lead to a large pool full of high authority backlinks.
For the maximum output of a PR campaign, you need to keep your content around the assets of your website. You can do it by building detailed content about some specific industry or making a controversial turn that will lead to more backlinks. If your content is original and thought-provoking you will definitely get into famous publications.
Link Exchange Partnerships
It’s a “Quid pro quo” which means something for something. Here you exchange links with someone who has a higher DA than yours. This method benefits both authorities. However, Google never actually liked this way of building backlinks because of it being an inorganic method. It also penalizes sites for doing this.
You can still use this and not get penalized for it. All you have to do is avoid link exchanges with DA whose ranks are either very high or very low and do not belong to your industry. You can even another version of this method called ABC link exchange where A links to B, B links to C, and C back to A.
Use Infographics

Infographics are information translated into pictures, charts, and videos. It attracts more users to your blog and increases your chances of building a great backlink chain. It is a better way to represent data and intricate topics. About 53% of marketers use infographics in their link-building plans.
You can easily share your infographics on social media. It can get you backlinks from there, providing your content to a wider audience. Readers usually use infographics more, so create embedded links for easy sharing. Share your graphical content with Credible Infographic Directories, bloggers, and influencers to create high DA backlinks.
HARO (Help A Reporter Out)
You must have seen news articles or heard news reporters saying, “From our sources.” They get sources from this website called HARO (Help A Reporter Out). It connects journalists and writers from big pages like Vice, Business Insider, etc., with bloggers. HARO has about 75,000 journalists and bloggers who can conduct 55,000 queries each year.
Using HARO is very simple. You have to register as a source, and you will get emails about queries from journalists. If you answer that query and if journalists find that useful, they will publish your backlinks on their high authority pages. It will increase your brand value, and you will get more visits to your domain than usual.
Guest Posting

Imagine getting featured on some famous Instagram page with millions of followers; it will increase your engagement. This is exactly how guest posting works for bloggers. It is one of the most productive ways to promote your brand. When you post on pages like Investopedia, Forbes, Business Insider, etc., you engage their audience with your brand, drive referral traffic, and boost SEO rankings.
The competition among bloggers to get featured on these pages is very high. As per online resources, 7% of the bloggers get to publish at least 100 guest posts on famous pages, while 50% get to post around 10 blogs. To pitch your content right, focus on the pages that are related to your industry and do the same with your blog.
You can find famous pages related to your industry and check their DA ratings. Understanding the importance of guest blogging for link building will help you use it effectively for your business branding.
Final Thoughts
We all now know the importance of high authority link-building. The page ranking algorithm has changed the game of backlinks after it started prioritizing qualitative analysis over quantitative evaluations. According to SEO experts, backlinks are going to be as important as search, which will ease web surfing for users and increase the difficulties for brands to keep up.
In such situations, you can reach out to link-building services and quality content-writing services for sites with dead links and less engagement.