Last Tuesday, I was having dinner with Marcus at his bakery. He’d been making delicious pizza for three years, but his website? Sat on page seven of Google. “I can’t compete with the big brands,” he told me. “They’ve got marketing budgets bigger than my entire yearly revenue.”
I shared my 15 years of SEO experience with him. I told him, “You don’t need tons of money to appear on the top SERP. You just need to be smart about where you spend it.
The Real Cost of Being Invisible
Every time a customer searches for a product or service you offer, and instead of finding you, they find your competitor. Apart from feeling bad, you also lost a sale, a customer, a review, and a referral. This is the real cost of being invisible. Sarah ran a pet shop, and she analysed that her business was also losing around $4,000 every month by not showing up in local searches. They needed guidance with local SEO services.
Local SEO Optimization for Success
Many businesses get local SEO optimization wrong. The major reason is not optimizing their Google Business Profile. It is free. Actually free. But still, Marcus and Sarah hadn’t worked on their GBP profile. Marcus had just uploaded one photo from 2019. On the other hand, Sarah wrote two sentences on the profile. Then they were wondering why nothing was happening.
Then what is to be done exactly?
Make sure you answer every review, no matter whether good or bad. Also, post weekly updates, upload fresh photos, and stay up to date. After my suggestion, Marcus started implementing these tips on his GBP regularly, and his bakery showed up in local results within a few weeks.
Technical SEO Audits
Is your website working against itself?
Yes, this is one of the questions you must ask to get the desired results. Technical SEO services will help you protect your website from many discrepancies.
Sarah’s website looked nice, but was slow. One of the reasons was huge images, 5MB per photo. Google hated it because people didn’t wait for the image to load. It increased the bounce rate. But we corrected the mistakes identified during our technical audit.
- Decreased image size
- Fixed broken links
- Used free tools like Google PageSpeed Insights
- Sped up his site
The incredible thing is that it didn’t cost us anything, yet its rankings improved within a month.
Link Building Services Through Relationships
The higher the number of sites linking to your website, the more a search engine trusts you. Hence, backlinks are votes of confidence from other websites. There are several rules that you must follow in link-building services. You must build genuine relationships, no matter big or small.
Maria owns a yoga studio. She teamed up with the health food store next door, the chiropractor down the street, and the women’s running club that meets in the park. They all linked to each other’s websites and shared each other on social media. It cost us nothing except time and authentic connection. Her website authority grew steadily, and she started beating studios with budgets way bigger than hers.
Keyword Research Services
Marcus was wasting his money on targeting highly competitive keywords. He used to go for phrases like “best products” or “quality services.” He spent a lot of money and time trying to rank on these keywords; the mistake was that he was not being specific. There are thousands of bakeries competing for good rankings on these keywords.
He went after “organic bread delivery downtown” and “wedding cake consultation in Cleveland.” Smaller audience, but he became the go-to guy for those searches. Find the best keyword as per your niche with the help of free tools like Google Keyword Planner. The trick is picking fights you can actually win.
On-Page SEO Optimization
Writing title tags, headers, and image descriptions all fall under on-page optimization. This might seem like a mundane task over time, but it helps Google understand what you are offering users. This optimization is important because it checks the functionality of every page of your website.
To do well with this, you must use specific titles and descriptions. For example, “guest posting services for DA 80+“.
Marcus also changed his website description, “The best capsicum pizza for $15.” His click rate jumped 47% simply by making his search listings more precise and valuable. The work took about four hours. The impact has lasted years.
Google Analytics Setup and Monitoring
Measure what you want to change and improve. Google Analytics is free. Google Search Console is free. Marcus used Google Analytics to set up and monitor to check which pages people visit, how long they stay, where they came from, which keywords brought them, and where they leave. This information is gold.
These statistics are essential to understand and analyse as they set the foundation for the changes that you need to make for improvement. Marcus actually started looking at his numbers for users who dropped at checkout. He found that 60% of his visitors came from phones, but his checkout was terrible on mobile. He fixed that one thing, and his online sales jumped 35% in the next three months.
Mobile Optimization Services
Users tend to drop off more when they have a bad mobile experience. Almost all marketing funnel stages occur on mobile. So, if a website doesn’t work well on phones or mobile devices, then a business drops half of its potential customers.
The good news? Most modern website builders (WordPress, Wix, Squarespace) already work on mobile. You just need to test it and make sure everything actually works. Click every button, fill out every form, check every page on your phone. If something’s broken, fix it before Google notices and drops your ranking.
Schema Markup Implementation
Marcus was petrified after listening to this term before he hired Digital Brains Tech. It looks pretty technical, but it actually isn’t. It’s like a big picture of your website that Google uses to better understand your content, which can get you those fancy listings in search results with star ratings, prices, or dates.
Marcus added schema markup to his bakery website, package prices, and showed instant available options and review ratings. He saw traffic and sales rise as he became more transparent. SEO professionals at Digital Brains Tech did all the necessary work for Marcus and helped me draw the desired results. The professional SEO service provider in the USA guided his businesses down the right path and drived more sales and far more leads.
Competitor Analysis
You don’t need expensive tools. You just need to pay attention. Whose ranking for the keywords you want? What are they doing that you’re not?
Look at their websites. What topics are they writing about? How’s their content organized? What keywords show up in their page titles? Who’s linking to them? Tools like SimilarWeb and Moz’s free version provide plenty of information to work with.
When Marcus checked out his competitors, he noticed they all had photo galleries, but none had helpful how-to content. He started creating simple guides: “When to Keep the Dough for Perfect Consistency?” Within months, he was ranking higher than companies that had been around twice as long.
DIY SEO Education and Tools
The most affordable SEO services for small business owners is learning to do some of it yourself. I’m not saying you need to become an expert, but understanding the basics saves you from expensive mistakes and helps you know if the help you hire is actually good.
Voice Search Optimization
People talk to their devices more than ever. “Hey Siri, book movie tickets for me,” “Alexa, where can I order my pizza?”
The question and the content of the voice searches seem real and natural. This change in how you think costs nothing but changes everything about how you write your content.
Social Media Integration
Yes, you read that right. Social media integration helps in Search Engine Optimization, too. No, we don’t mean TikTok or anything like Facebook, Twitter and etc. But pick one platform where your customers actually are and do it well. Don’t spread yourself too thin trying to be everywhere. Many brands make the mistake of being ‘omnipresent,’
If you sell handmade jewellery, post regularly on Instagram, talk to your followers, and use the right hashtags. An Instagram following can drive people to your website, helping in SEO. The SEO benefits came naturally from building real followers.
Review Management and Reputation Building
Reviews matter.
If you are really into getting high rankings, then you must pay attention to reviews. Your ORM must be active to maintain it. Google looks at how many reviews you have, how good they are, and how recent they are when deciding where to rank you in local search.
Marcus was also being lazy in replying to comments and reviews during the initial days of his business. Now, he is into answering all of them. Now, he asks every customer for a review, smiling.
Content Refreshing and Updating
Rather than writing new content, updating previously written content yields greater benefits. Marcus learned this secret after speaking with Digital Brains Tech’s content team. It is an excellent money-saving tip. It allows you to update outdated information, add more helpful details, improve formatting, and update the facts. Marcus has his website’s content updated regularly, and he follows the practice.
Email Marketing Integration with SEO
The average click rate of all users in an email marketing campaign is 2.6%. Emails can bring a lot of results, more than one can expect. Marcus was also unaware of this fact. The email marketing experts at Digital Brains Tech created a strategy for Marcus where they shared his content and emailed it.
Tip: Build your email list through your website. Offer something valuable, a guide, a checklist, or a discount. Then keep in touch with that list and send them back to your best content regularly.
Planning to hire a digital marketing firm to handle this stuff?
Digital Brains Tech, USA, is there. The company’s expert SEO professionals have been working with big brands. Our online marketing services offer the most up-to-the-minute marketing strategies.
What Next?
Resources and solutions are there; one just needs to pick the right ones at the right time to reach a milestone. Marcus anticipated the change in his business and revenue and took action to sustain it. Do you also want expert advice to help your website stand out from the competition?
Book a consultation call today with us: inquiry@digitalbrainstech.com.
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