With 537 million monthly active users worldwide, Pinterest is the most underrated platform. It is an image-sharing and video platform, also called a social media site. It is used to share and promote visuals like recipes, home décor, DIY, scenery, etc. The people who post on Pinterest are called “Pinners,” and the posts are called Pins. Pinners can save, collect, and organize several Pins and save on boards. Pinterest backlink creators can follow other pinners and specific boards. Stay tuned to learn about popularity, and working of Pinterest and Pinterest SEO.
Popularity of Pinterest & How Does It Work?
Pinterest is so popular because it gives shortcuts to videos, and images, instead of text. It is visually-driven and even Google images can’t beat Pinterest’s visual excellence. It is very handy for users that’s why makes Pinterest their first port of call. Users are very likely to what they are looking for on the image-sharing platform. Also, it is less fact-driven and likely to find a specific thing without using Google to answer a query.
It is free to use for a general audience but if you are a business owner or a content creator, then you should opt for its Business Account. It gives you access to extra tools like Analytics, yes, it is also free.
What is Pinterest SEO?
Pins are linked to websites. You can optimize your pins to generate more organic and inorganic traffic for your website. From Pinterest to your website, you can avail of a high number of visitors easily. It can win you visibility in the new landscape of SEO. It helps to get good user engagement, and a strong backlink profile, that helps SEOs get better results and more traffic. The links from this website carry the ‘no-follow’ tag and when you have a well-balanced backlink profile, you get referral traffic.
How to Use Pinterest to Generate Traffic and Links

If you want to become a successful Pinterest backlink creator then this blog will really help you to get a detailed information in brief. Follow the below-mentioned steps to use this social media site to get the best results from Pinterest SEO. Keep on reading to know more.
Create a Business Account
To get access to Pinterest Analytics, Pinterest Business Hub, and the Pinterest Ads Manager, create a business account. If you already have a personal account then you can convert that into a business one. Then claim your website and analyze your Pins because Pinterest prioritizes Pins formed by a website owner. If you would claim your website, then Pins will rank higher. Make sure you choose an SEO-Friendly username because it will be included in your profile’s URL. Then make sure you optimize your profile such as giving a descriptive “about you” section with a high-quality company logo. Then add relevant keywords to finally optimize it.
Researching Topics and Creating One Board
Create at least one board. Choose one niche such as “Skincare Tips” or Best “Professional Link Building Services.” Assign a name to the Boards. If you are not sure about the topic you want to create Pins about, learn through Pinterest Trends. You will get a detailed view of the trending topics over the past 30 days. You can create more customized pins by filtering for certain criteria like age, gender interests are more.
Use Different Pin Formats
Add Pin titles, they have a 100-character limit and a 500-character limit for descriptions. Video Pins, Standard Pins, Collections Pins, and many other formats are available. Use enticing and keyword-rich titles. Don’t use generic titles like Link Building Tips. Use more effective and specific ones like “Top 10 Blogger outreach link building tips for You”.
Also, the best format for driving customers is Rich Pins, they contain up-to-date and additional information pulled directly from your website such as availability and product price.
Know the Anatomy of a Pin
Keep in mind Pin fonts, sizes, structure, and images so that you can stay on top of your game. If you want to become the best pinterest backlink creator, then create and pin to relevant boards. Pins can get the best visibility when you put them on the relevant Pinterest boards. You can create Personal boards and Group Boards. As you are a business owner, you can focus more on creating group boards as it will take your brand to a broader audience.
Pinterest Ads
Try your hands at Pinterest ads to drive organic traffic. Creators are paying to play which is highly evident from the increasing number of promoted Pins on Pinterest. So, it is an effective idea to invest in Pinterest ads. You can choose from the most popular ad formats like carousel, collections, shopping, video, and standard (image). If you’re a YouTuber, promote video clips, and are an online clothing retailer, you can use images and shopping Pins.
Choosing the Right Colors and Images
The optimal pin ratio is 2:3 and the optimum size is 1,000px by 1,500px. Pinterest prefers longer images on desktop and it is particularly important for mobile. Also, use eye-catching colors, and don’t let your pins fade into the background. To catch the user’s attention, use high-contrast colors in your Pins. You can use different templates and designs to create multiple pin images.
Be Descriptive and Use Hashtags
Describe how and what your brand and content should look like. Don’t just concentrate on telling your brand’s features, focus on how it will benefit the audience. Ensure that you use trending hashtags as per your business, product, and services. Find the best hashtags for your description to enhance your visibility for the keywords and search terms. You can also schedule your pins, and aim for user engagement. It will increase your traffic and website conversions.
Maintain Quality and Consistency
People usually take a task but those who stay consistent become successful. Post high-quality content regularly to take full advantage of the social media site for SEO. But one major thing that you need to keep in mind is that your Pins should inspire the audience, spark excitement, and aid them in curating new ideas. Apart from quality, stick to consistency as well. Regular posting would help users to discover your content appropriately. Here, you can use various tools like Pinterest Analytics Suite to get insights into keywords, content, and designs. In order to see the widest reach, pin at least 5 times a day.
Miscellaneous Tips
Pinterest is a happening platform to generate high-value traffic, backlinks, and leads to your website. Grow your network by following relevant boards. Also, track performance using Pinterest Analytics, get the right insights, and utilize the data in your Pinterest SEO Strategy.
Conclusion
The more you know, the better you can work upon. Pinterest SEO is a vast topic and you will get better at it after a lot of practice and implementation. You also need a good team of content writers, graphic designers, and video editors to create appealing content. Hence, you can also hire professional link building services to get high-quality backlinks to your website. All the above-mentioned Pinterest tips are favorable to drawing high website traffic and quality backlinks.
For more information, stay tuned!
Also Read An Effective SCO Marketing Strategy